What’s more valuable to you - a bit of cash or a couple of minutes? You might be surprised at the number of people who choose time over money.

I was reading a few articles about setting price anchors in your sales copy, and I realized there was very little mention of time. Comparing the price of your ebook to the price of your coaching is one thing… but what about the time investment? If you save your client some time, they may not care what price you are asking. Here’s an example: More >

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