I’ve been noticing a high rate of shopping cart abandonment on a few new products I created. After going through my checkout process, I think I have the problem nailed down. My receiving email address was wack. Yes, wack.

Consider this – you decide to drop $100 on an info product. Click the buy button, and suddenly you’re sending your cash to sk8rboi666@aol.com (not my email address, btw). How confident do you feel that your money is safe? Does it seem like you might get scammed? Probably. Or at the very least, the seller is incompetent.

So my quick suggestion for the day is to check out your Paypal emails. Make sure the payment is being sent to a related email. For me, payments are now being sent to 90minutebusiness (at) mydomain.com.

If you sell softballs, make sure the email is softball related. Trust me – it makes a difference.

Here’s to reduced cart abandonment!

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