There was a time when I thought preserving profits was THE key to my success. I don’t hand out cash to have my sites built, my sales letters written, or anything else. There were a couple ebooks I outsourced way back when… but that’s it.

In my mind, doing everything myself was the way to go. If I didn’t know how, I learned. Simple. And besides – nobody cares about your success more than you.

Well times are a changin.

As my time becomes stretched thinner and thinner, I’ve had a change of heart. After some careful calculating and contemplating, I know that automating my business will cost very little and free up my time.

So if you have been working yourself into the grave, stop and think it through. How much would it really cost to have this work done for you? Write it down:

  • List out every responsibility that you have to your business
  • Break those responsibilities into the basic tasks that make them up
  • Now decide which of these things can be reasonably handled by somebody else?
  • How much time will it take each week to do these things?
  • How much would somebody expect to be paid for this amount of work/time?

Now the realization may hit you – it probably isn’t that much $$. For me, it was under $100/week to take care of everything.

So enjoy your weekend, and don’t forget how valuable your time is.

Best of luck,

Reuben D. Rock

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