Posts tagged internet marketing
Create More Expensive Products and Thank Me Later!
Mar 7th
If you’re involved in internet marketing, you probably see tons of high-priced products all the time. Seminars for thousands of dollars. Huge video courses for $997. That sort of thing.
Let me first say that I DO NOT charge that much for any of my current products. Nowhere near that much. But I want to let you in on a little secret that I have been discovering in that 6 months…
Selling a $97 product is no harder than selling a $7 product online.
Let that soak in for a minute. How much happier would you be if you sold a $97 product every single day versus selling a $7 product every day? I’m not trying to equate money with happiness here, but it makes a difference. Last summer I launched 2 products at the $97 price point. One of those products has taken off. I have 0ver 1,000 affiliates promoting it. I make sales nearly every single day. Think about that – that means nearly $100 in extra income every single day.
If you think it was difficult to create that product, market it, recruit affiliates, etc…. you’re dead wrong. The process was the same as when I was creating 10 page ebooks on little niche topics.
So decide what you would rather do: spend hours creating a $17 product, or pump the product up a little bit and have a great $97 product. Which product is worth your time?
For an example of the my product creation process, check out Product Creation with Skype.
There’s my tip. Take it or leave it. Go make some more money!
Best of luck,
Reuben D. Rock
Seasonal Products and Your Internet Marketing Business
Jan 26th
Every year around this time, I’m reminded of the seasonal nature of some of my products. Actually my top sellers are seasonal. Once winter sets in, sales begin to dwindle until spring. It leaves a tough couple months where my ad spending remains unchanged, but the clicks just don’t convert.
This is an example of when you should consider diversifying your product offerings. Getting into a new niche can really help you out in this situation. That’s what I’ve been working on in the last year.
My site, 90MinuteBusiness.com is a line of products that I hope will boost my income during the slow season for my physical products. When physical sales drop off, my 90 Minute Business products continue to keep me afloat.
What’s your experience with seasonal shifts in your sales? Have you been diversifying and trying new niches to combat the effect? If not, maybe it’s something you could work on in 2010.
Best of luck,
Reuben D. Rock
Google Adwords Managed Placements – Use Them!
Jul 22nd
Here’s a quick post and a quick tip: use your Google Adwords managed placements.
If you are using Adwords to drive traffic to your site, you are losing out on low cost clicks if you don’t use managed placements. Use the placement locator tool to find some good potential sites to target. Content clicks can be had for a low CPC, and you will get higher CTR if you target sites properly.
Let me give you some stats from one of my personal campaigns:
- Average cost per click – $0.09
- CTR’s ranging from 1.3% to 5.73%
No, those CTR’s are nothing too special – but for the content network, it’s pretty good. I’m happy with it, and I’m making money from it.
But what I really like is the CPC of $0.09. That’s incredibly low, especially considering my CPC for search is between $0.50 and $0.79.
So go use the placement locator tool, get some low cost clicks, and thank me later!
That’s all for today – good luck,
Reuben D. Rock
Thank God For Internet Marketing
Jun 26th
This is going to be a brief post. And the main point has already been expressed in the title. You may have noticed that it’s been a few weeks since my last blog. Why? Because I’ve been vacationing for several weeks and it has been marvelous!
If it weren’t for my Internet marketing efforts, none of this would be possible. My accounts would have dried up multiple times during the trip, bringing it to an early end. But because my websites are so hands off, and money is constantly flowing in, I have been kicking back and relaxing – no work involved!
So thank goodness for this business. Thanks to everybody who has helped me along the way. For the most part, that person is Perry Belcher. He may or may not have realized that he was helping me start a business – but he helped nonetheless. A big “thank you” also has to go to a few people I have never met. Armand Morin and Yanik Silver were two of my biggest idols when I got started. The material I found through them was an amazing help in getting here today.
I hope to continue adding to my portfolio of profitable websites, and I hope to give back in some way to the marketing community. But for now, just a thank you to all those involved.
Enjoying my vacation,
Reuben D. Rock
