Posts tagged Google Inc.
Google Adwords Managed Placements – Use Them!
Jul 22nd
Here’s a quick post and a quick tip: use your Google Adwords managed placements.
If you are using Adwords to drive traffic to your site, you are losing out on low cost clicks if you don’t use managed placements. Use the placement locator tool to find some good potential sites to target. Content clicks can be had for a low CPC, and you will get higher CTR if you target sites properly.
Let me give you some stats from one of my personal campaigns:
- Average cost per click – $0.09
- CTR’s ranging from 1.3% to 5.73%
No, those CTR’s are nothing too special – but for the content network, it’s pretty good. I’m happy with it, and I’m making money from it.
But what I really like is the CPC of $0.09. That’s incredibly low, especially considering my CPC for search is between $0.50 and $0.79.
So go use the placement locator tool, get some low cost clicks, and thank me later!
That’s all for today – good luck,
Reuben D. Rock
Using Slideshare For Keyword Rankings
Apr 16th
I just had an interesting experience. I was Googling myself (dirty) and found that my Slideshare profile had shot up to the top of the rankings. It overtook all of my various profiles, websites, blogs, etc. Basically, Slideshare just one-up’d Squidoo, EzineArticles, Myspace, Twitter, Wordpress.com, and others.
Here’s the kicker – I set up my Slideshare.net account one week ago. It has one presentation uploaded (which was done for a graduate class). And I haven’t friended, commented, or taken part in any of the community behaviors they allow on their site. So I did a little investigation to see if others were experiencing the same thing.
I found this interesting article about Slideshare and SEO: http://www.socialseo.com/leveraging-slideshare-to-gain-rank-in-the-search-engines.html More >
