Paypal Shopping Cart Abandonment
Sep 2nd
I’ve been noticing a high rate of shopping cart abandonment on a few new products I created. After going through my checkout process, I think I have the problem nailed down. My receiving email address was wack. Yes, wack.
Consider this – you decide to drop $100 on an info product. Click the buy button, and suddenly you’re sending your cash to sk8rboi666@aol.com (not my email address, btw). How confident do you feel that your money is safe? Does it seem like you might get scammed? Probably. Or at the very least, the seller is incompetent.
So my quick suggestion for the day is to check out your Paypal emails. Make sure the payment is being sent to a related email. For me, payments are now being sent to 90minutebusiness (at) mydomain.com.
If you sell softballs, make sure the email is softball related. Trust me – it makes a difference.
Here’s to reduced cart abandonment!
Google Adwords Managed Placements – Use Them!
Jul 22nd
Here’s a quick post and a quick tip: use your Google Adwords managed placements.
If you are using Adwords to drive traffic to your site, you are losing out on low cost clicks if you don’t use managed placements. Use the placement locator tool to find some good potential sites to target. Content clicks can be had for a low CPC, and you will get higher CTR if you target sites properly.
Let me give you some stats from one of my personal campaigns:
- Average cost per click – $0.09
- CTR’s ranging from 1.3% to 5.73%
No, those CTR’s are nothing too special – but for the content network, it’s pretty good. I’m happy with it, and I’m making money from it.
But what I really like is the CPC of $0.09. That’s incredibly low, especially considering my CPC for search is between $0.50 and $0.79.
So go use the placement locator tool, get some low cost clicks, and thank me later!
That’s all for today – good luck,
Reuben D. Rock
Take My Money – Not My Time!
Jul 6th
What’s more valuable to you - a bit of cash or a couple of minutes? You might be surprised at the number of people who choose time over money.
I was reading a few articles about setting price anchors in your sales copy, and I realized there was very little mention of time. Comparing the price of your ebook to the price of your coaching is one thing… but what about the time investment? If you save your client some time, they may not care what price you are asking. Here’s an example: More >
Old Products Don’t Have To Die
Jun 29th
Have you ever created a product, watched it sell, then watched as it slowly faded away?Over time, a product can lose relevance and sales can dwindle. This is especially true in techy niches, which is where I will be revamping an old product in the next few days. Never fear – your sales don’t have to disappear. You can continue to renew your domain and breathe new life into a product. I’ll talk about that for a few minutes here today.
Around 2 years ago, I created a very popular product in a tech niche. It sold like fire, I made some money, and I ignored it for a while. Affiliates were driving tons of traffic to the page, and they still are today. But the product itself has lost some glitter and glory. It’s a bit outdated. And I was considering ditching the site so I could clean up my portfolio of sites. Terrible idea! Instead, I’ve researched and found everything I need to update the product and give it a brand new face. More >
Thank God For Internet Marketing
Jun 26th
This is going to be a brief post. And the main point has already been expressed in the title. You may have noticed that it’s been a few weeks since my last blog. Why? Because I’ve been vacationing for several weeks and it has been marvelous!
If it weren’t for my Internet marketing efforts, none of this would be possible. My accounts would have dried up multiple times during the trip, bringing it to an early end. But because my websites are so hands off, and money is constantly flowing in, I have been kicking back and relaxing – no work involved!
So thank goodness for this business. Thanks to everybody who has helped me along the way. For the most part, that person is Perry Belcher. He may or may not have realized that he was helping me start a business – but he helped nonetheless. A big “thank you” also has to go to a few people I have never met. Armand Morin and Yanik Silver were two of my biggest idols when I got started. The material I found through them was an amazing help in getting here today.
I hope to continue adding to my portfolio of profitable websites, and I hope to give back in some way to the marketing community. But for now, just a thank you to all those involved.
Enjoying my vacation,
Reuben D. Rock
