Internet Marketer, Graduate Student, Radical Dude.
internet marketing
Create More Expensive Products and Thank Me Later!
Mar 7th
If you’re involved in internet marketing, you probably see tons of high-priced products all the time. Seminars for thousands of dollars. Huge video courses for $997. That sort of thing.
Let me first say that I DO NOT charge that much for any of my current products. Nowhere near that much. But I want to let you in on a little secret that I have been discovering in that 6 months…
Selling a $97 product is no harder than selling a $7 product online.
Let that soak in for a minute. How much happier would you be if you sold a $97 product every single day versus selling a $7 product every day? I’m not trying to equate money with happiness here, but it makes a difference. Last summer I launched 2 products at the $97 price point. One of those products has taken off. I have 0ver 1,000 affiliates promoting it. I make sales nearly every single day. Think about that – that means nearly $100 in extra income every single day.
If you think it was difficult to create that product, market it, recruit affiliates, etc…. you’re dead wrong. The process was the same as when I was creating 10 page ebooks on little niche topics.
So decide what you would rather do: spend hours creating a $17 product, or pump the product up a little bit and have a great $97 product. Which product is worth your time?
For an example of the my product creation process, check out Product Creation with Skype.
There’s my tip. Take it or leave it. Go make some more money!
Best of luck,
Reuben D. Rock
Seasonal Products and Your Internet Marketing Business
Jan 26th
Every year around this time, I’m reminded of the seasonal nature of some of my products. Actually my top sellers are seasonal. Once winter sets in, sales begin to dwindle until spring. It leaves a tough couple months where my ad spending remains unchanged, but the clicks just don’t convert.
This is an example of when you should consider diversifying your product offerings. Getting into a new niche can really help you out in this situation. That’s what I’ve been working on in the last year.
My site, 90MinuteBusiness.com is a line of products that I hope will boost my income during the slow season for my physical products. When physical sales drop off, my 90 Minute Business products continue to keep me afloat.
What’s your experience with seasonal shifts in your sales? Have you been diversifying and trying new niches to combat the effect? If not, maybe it’s something you could work on in 2010.
Best of luck,
Reuben D. Rock
Paypal Shopping Cart Abandonment
Sep 2nd
I’ve been noticing a high rate of shopping cart abandonment on a few new products I created. After going through my checkout process, I think I have the problem nailed down. My receiving email address was wack. Yes, wack.
Consider this – you decide to drop $100 on an info product. Click the buy button, and suddenly you’re sending your cash to sk8rboi666@aol.com (not my email address, btw). How confident do you feel that your money is safe? Does it seem like you might get scammed? Probably. Or at the very least, the seller is incompetent.
So my quick suggestion for the day is to check out your Paypal emails. Make sure the payment is being sent to a related email. For me, payments are now being sent to 90minutebusiness (at) mydomain.com.
If you sell softballs, make sure the email is softball related. Trust me – it makes a difference.
Here’s to reduced cart abandonment!
Google Adwords Managed Placements – Use Them!
Jul 22nd
Here’s a quick post and a quick tip: use your Google Adwords managed placements.
If you are using Adwords to drive traffic to your site, you are losing out on low cost clicks if you don’t use managed placements. Use the placement locator tool to find some good potential sites to target. Content clicks can be had for a low CPC, and you will get higher CTR if you target sites properly.
Let me give you some stats from one of my personal campaigns:
- Average cost per click – $0.09
- CTR’s ranging from 1.3% to 5.73%
No, those CTR’s are nothing too special – but for the content network, it’s pretty good. I’m happy with it, and I’m making money from it.
But what I really like is the CPC of $0.09. That’s incredibly low, especially considering my CPC for search is between $0.50 and $0.79.
So go use the placement locator tool, get some low cost clicks, and thank me later!
That’s all for today – good luck,
Reuben D. Rock
Take My Money – Not My Time!
Jul 6th
What’s more valuable to you - a bit of cash or a couple of minutes? You might be surprised at the number of people who choose time over money.
I was reading a few articles about setting price anchors in your sales copy, and I realized there was very little mention of time. Comparing the price of your ebook to the price of your coaching is one thing… but what about the time investment? If you save your client some time, they may not care what price you are asking. Here’s an example: More >
