Every year around this time, I’m reminded of the seasonal nature of some of my products. Actually my top sellers are seasonal. Once winter sets in, sales begin to dwindle until spring. It leaves a tough couple months where my ad spending remains unchanged, but the clicks just don’t convert.

This is an example of when you should consider diversifying your product offerings. Getting into a new niche can really help you out in this situation. That’s what I’ve been working on in the last year.

My site, 90MinuteBusiness.com is a line of products that I hope will boost my income during the slow season for my physical products. When physical sales drop off, my 90 Minute Business products continue to keep me afloat.

What’s your experience with seasonal shifts in your sales? Have you been diversifying and trying new niches to combat the effect? If not, maybe it’s something you could work on in 2010.

Best of luck,
Reuben D. Rock

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