Here’s a quick post and a quick tip: use your Google Adwords managed placements.

If you are using Adwords to drive traffic to your site, you are losing out on low cost clicks if you don’t use managed placements. Use the placement locator tool to find some good potential sites to target. Content clicks can be had for a low CPC, and you will get higher CTR if you target sites properly.

Let me give you some stats from one of my personal campaigns:

  • Average cost per click – $0.09
  • CTR’s ranging from 1.3% to 5.73%

No, those CTR’s are nothing too special – but for the content network, it’s pretty good. I’m happy with it, and I’m making money from it.

But what I really like is the CPC of $0.09. That’s incredibly low, especially considering my CPC for search is between $0.50 and $0.79.

So go use the placement locator tool, get some low cost clicks, and thank me later!

That’s all for today – good luck,

Reuben D. Rock

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