Today I want to share a little secret that can make a big difference in your bottom line. It’s nothing difficult, you don’t have to be an Internet “guru” to make it work, and you can apply this technique over and over for extra cash.

Cliff’s Notes version: Sell the same product as different products.

Full Version:

The big lesson here is using your content over and over again to create more income. Just because you put together a product and made some money, you don’t have to create a whole new product before you can make more money.

That’s a pretty simple concept right? So let’s get into a little more detail about how to do this, and I’ll throw in a personal case study for you.

Case Study: Before the eBay “digital product crackdown,” I was selling several different products that were extraordinarily similar. Almost identical really. The first was essentially How To Get A Killer Deal On A Guitar Without Getting Screwed On eBay. This short little report sold for $7, and covered some tactics for finding good deals on eBay, winning with a low bid, and sniffing out scam artists. Re-read that sentence. How many times did I say “guitar” in there? Not once. And that’s how this business worked. The information was really just about getting good deals on eBay. The word guitar was scattered throughout the ebook, and my examples were all guitar-related.

After that ebook was selling pretty well, I rewrote the content. Actually, I just spent 5 minutes replacing “guitar” with “bass” and changing the examples. Plus I added a different picture to the graphics, and swapped out keywords in the sales letter. BAM – new product, in another niche, with new customers. Rinse and repeat.

How easy would it be to scale up this business? I was creating guides for buying drums, guitar amps, microphones, etc. And each product brought in more $7 purchases, without having to create all new content. I could have put out a new product every day. But then the digital shakeup happened, and that business model was kaput. At least in the eBay arena.

But $7 sales will not get you rich anyway – it’s enough to buy you lunch every day at Taco Bell. Not much else. What if you took this same tactic and applied it to a $30 product? Or a $100 product? Think it would still work? With some adjustments, the answer is yes.

In a lot of niches, you can simply “microniche” your content. Take a book making family movies, and sell it again as a book about making baby movies, wedding videos, etc. Easy as pie. It’s the same content with a different pretty package.

I did say some adjustments might be necessary. Here’s what I’m doing now. I just finished 45 minutes of audio for a business course in a specific niche. Do you know how generic this kind of information is? A lot of this content applies to any business. But you still need to throw in some specific content to make it a better fit for your customers. The idea is not to SCREW anybody, just to reduce the amount of work that you have to do. I will be recording the same content again, but filling in examples with different business niches for new products.

Think about bonus items, too. How often do you put together a special report or how-to that could be bundled easily with a different main product? It happens all the time. If you plan your business like this, you will make more money from every bit of content you create. And you can save yourself a ton of time. After all, when money is rolling in like the Mississippi River… time is way more valuable to you.

I hope that simple little tip has sparked your genius a bit. Now go make more money!

Keep Rockin,
Reuben D. Rock

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