Have you ever created a product, watched it sell, then watched as it slowly faded away?Over time, a product can lose relevance and sales can dwindle. This is especially true in techy niches, which is where I will be revamping an old product in the next few days. Never fear – your sales don’t have to disappear. You can continue to renew your domain and breathe new life into a product. I’ll talk about that for a few minutes here today.
Around 2 years ago, I created a very popular product in a tech niche. It sold like fire, I made some money, and I ignored it for a while. Affiliates were driving tons of traffic to the page, and they still are today. But the product itself has lost some glitter and glory. It’s a bit outdated. And I was considering ditching the site so I could clean up my portfolio of sites. Terrible idea! Instead, I’ve researched and found everything I need to update the product and give it a brand new face. Continued…
Posted in internet marketing.
Tagged with entrepreneurship, internet marketing tips, Niche market, product makeover, Reuben D. Rock, Sales, updating websites.
This is going to be a brief post. And the main point has already been expressed in the title. You may have noticed that it’s been a few weeks since my last blog. Why? Because I’ve been vacationing for several weeks and it has been marvelous!
If it weren’t for my Internet marketing efforts, none of this would be possible. My accounts would have dried up multiple times during the trip, bringing it to an early end. But because my websites are so hands off, and money is constantly flowing in, I have been kicking back and relaxing – no work involved!
So thank goodness for this business. Thanks to everybody who has helped me along the way. For the most part, that person is Perry Belcher. He may or may not have realized that he was helping me start a business – but he helped nonetheless. A big “thank you” also has to go to a few people I have never met. Armand Morin and Yanik Silver were two of my biggest idols when I got started. The material I found through them was an amazing help in getting here today.
I hope to continue adding to my portfolio of profitable websites, and I hope to give back in some way to the marketing community. But for now, just a thank you to all those involved.
Enjoying my vacation,
Reuben D. Rock
Posted in My Business, Reuben Rock's Life.
Tagged with Armand Morin, internet marketing, Internet marketing efforts, perry belcher, Reuben D. Rock, Yanik Silver.
Internet marketing noobs seem to get hung up in one major place: product creation. That doesn’t surprise me. I’ve been doing this for a few years, and I still have trouble in that area from time to time. When I can’t just outsource my product creation, and all the pressure is on ME – what do I do?
Well, I recently started taking advantage of Skypefor creating information products. This is not a new concept or idea. I don’t claim to be the ground-breaking inventor of the Skype product. Not at all! In fact, it’s really just a simple variation on a method that many many other marketers use. For instance, check out Perry Belcher and Ryan Deiss’ free audio:
Making Money With Your Microphone Continued…
Posted in internet marketing.
Tagged with finished and ready product, Internet marketing noobs, mp3, perry belcher, product creation, product creation tips, recording skype calls, Reuben D. Rock, Ryan Deiss.
I have been working with my buddy Ryan Fine, who is a professional DJ in Knoxville, TN. What we put together is a business startup course that is unmatched. I picked Ryan’s brain for almost 3 hours, recorded the audio, and put together a whole pack of extra materials to help anybody get started in the mobile DJ business.
Why did I want to create this product? Why did I even agree to get involved with it?
Because the mobile DJ business is seriously simple. There was a time, several years ago, when I decided to go into business with Ryan. We were both going to be DJs and we were very excited. Well, the wide world of Internet marketing slapped me in the face and stuffed my wallet full of cash. So I bailed on the DJ business. But Ryan carried on. Now, years later, Ryan is doing very well with his business. Zero help from me, no business background, and just a few pieces of DJ equipment. Continued…
Posted in Affiliate Marketing, My Business, internet marketing.
Tagged with Affiliate Marketing, affiliates, dj business, internet marketing, Knoxville, Knoxville Tennessee, mobile dj business, mobile dj profits, mobiledjprofits.com, Reuben D. Rock, Ryan Fine, start a dj business, Tennessee, United States.
Humor me for a minute while I share a quick story with you. And yes – I promise there is a point to this little tale.
Last night, I was out and about taking care of some errands. I needed new floor mats in my car and the Netflix had to get dropped in the mailbox. My tires also needed some air, so I stopped by a gas station down the street from my house. Here is where my story begins.
As I parked my car by the air machine (whatever it’s called), I looked around confused. I wasn’t quite sure where the change machine would be. I knew there had to be a change machine, because these sort of car washes always have one or two. So I’m looking around, and a voice calls out to me. “The change machine is right over here.” It was a guy in shorts and a plain t shirt. He didn’t look homeless, but he didn’t appear well-off by any means. Living in a city like Memphis, you learn that poverty can look just like your friends and family. Continued…
Posted in My Business, Reuben Rock's Life, internet marketing.
Tagged with Beggar, gas station, influence, marketing lessons, Memphis, persuasion, reciprocation, Reuben D. Rock, Robert Cialdini.
I’ve been keeping busy lately with graduate school and a few new products that will launch soon. But that hasn’t kept me from watching the news and reading a few blogs now and then.
A couple news stories in particular have been catching my attention. These stories involve affiliate taxes, Paypal releasing income above $20k to the IRS in 2011, and possible FTC regulations hitting Internet marketers. It’s a sign of the times, perhaps. The recession has stirred up interest in finding additional money for state and federal government use. Maybe it’s not just about the money. The Internet has gone fairly untouched as far as business goes. It was a new technology and medium for commerce to capitalize on. But the show is over. People are making money. It’s become the norm to shop online for just about anything. And so greater regulation and taxation are headed for online business. Continued…
Posted in My Business, Reuben Rock's Life, internet marketing.
Tagged with Federal Trade Commission, Internal Revenue Service, Internet marketers, internet marketing, offline business, offline investments, online business, online marketing, reinvesting profits, Reuben D. Rock.
I just had an interesting experience. I was Googling myself (dirty) and found that my Slideshare profile had shot up to the top of the rankings. It overtook all of my various profiles, websites, blogs, etc. Basically, Slideshare just one-up’d Squidoo, EzineArticles, Myspace, Twitter, Wordpress.com, and others.
Here’s the kicker – I set up my Slideshare.net account one week ago. It has one presentation uploaded (which was done for a graduate class). And I haven’t friended, commented, or taken part in any of the community behaviors they allow on their site. So I did a little investigation to see if others were experiencing the same thing.
I found this interesting article about Slideshare and SEO: http://www.socialseo.com/leveraging-slideshare-to-gain-rank-in-the-search-engines.html Continued…
Posted in internet marketing, seo.
Tagged with google, Google Inc., Google rankings, keyword rankings, Reuben D. Rock, Reuben Rock, search engine optimization, seo, Slideshare.net, to-gain-rank-in-the-search-engines.html.
The other day I showed my Industrial Training graduate class how to use Wordpress. They were all new to the topic, so the slideshow is pretty basic. But I thought it might be useful to anyone just getting interested in Wordpress.
We cover what Wordpress is, how it can be used, installing it, creating posts/pages, installing themes/plugins, and embedding video.
If you would like to see any other topics in the future, leave me a comment. I’ll be happy to put together some more advanced topics. I will probably be building a few more slideshows for future classes anyway.
Here you go:
Posted in Reuben Rock's Life.
Tagged with building websites, how to install wordpress, industrial psychology, industrial training, installing wordpress, introduction to wordpress, Reuben Rock, university of memphis, wordpress.
Today I want to share a little secret that can make a big difference in your bottom line. It’s nothing difficult, you don’t have to be an Internet “guru” to make it work, and you can apply this technique over and over for extra cash.
Cliff’s Notes version: Sell the same product as different products.
Full Version:
The big lesson here is using your content over and over again to create more income. Just because you put together a product and made some money, you don’t have to create a whole new product before you can make more money.
That’s a pretty simple concept right? So let’s get into a little more detail about how to do this, and I’ll throw in a personal case study for you. Continued…
Posted in My Business, internet marketing.
Tagged with eBay, eBay Inc, internet business tips, internet marketing, product creation, product creation tips, Reuben D. Rock.
